MCC's mission is to empower clients with accurate and relevant data on Vietnam's traditional retailers.
Mission
Empower clients to make data-led decisions on "Where to Play" by providing accurate, relevant, and up-to-date retailer information with actionable insights and custom solutions.
Vision
To be the leading tech-driven provider of traditional retail market intelligence, route-to-market consultant and enabling solution in Vietnam.
Solving the Data Gap
CPG companies struggle with outdated and inaccurate data on traditional retailers.
Problem
Consumer packaged goods (CPG) companies struggle with outdated, inaccurate, generic data and insight on traditional retailers, leading to missed opportunities and inefficient GTM/RTM strategies.
Solution
MCC addresses this by offering tech-driven comprehensive retailer’s data analytic, data-led RTM consultancy, and customized RTM services.
Target Market
MCC's target market includes large and mid-sized CPG companies.
1
Primary Target
Large and mid-sized established CPG companies, market enter & expansion, B2B business are our core target customers.
2
Secondary Target
Secondary target customer group including financial services, market research, merchant-target business who want to understand and serve Vietnam GT retailer.
Products and Services
MCC offers a range of products and services to help CPG companies succeed in Vietnam's traditional retail market.
Products
Trade Census
Whitespace Identification
Retailer Segmentation and Sizing
Services
GTM/RTM Strategy Consultation
Selling-out Activation
Market Expansion Service
Trade Census
MCC's Trade Census provides a comprehensive database of traditional retailers in Vietnam.
Services: GTM/RTM Strategy Consultation
MCC provides expert guidance on market entry, expansion, and distribution optimization.
1
Market Entry
Identify the right market segments and target retailers for your products.
2
Expansion
Develop a strategic plan for expanding your distribution network.
3
Distribution Optimization
Optimize your distribution channels to maximize reach and efficiency.
Value-Added Services
MCC offers a range of value-added services to enhance retail execution and improve sales force efficiency.
Retailer Audit
Digital audits that assess product availability, visibility, and compliance, providing actionable insights to improve retail execution.
PJP (Permanent Journey Plan)
AI-powered route optimization and beat plan management for sales teams.
GTM/RTM Review
We provide review on client GTM/RTM using standard and cohort benchmark. Identify issue & opportunity, and recommendation.
Value Proposition
MCC's unique blend of tech-driven data collection, AI-powered analytics, and RTM consulting & service empowers CPG companies to make data-driven decisions.
1
Data-Driven Decisions
Make data-driven decisions for “Where to Play” in interlink with “What to Play”.
2
Uncover Untapped Markets
Uncover untapped markets and optimize distribution strategies.
3
Sell-Out Activation
Sell-out with building-brand-in-store and activation.
4
Enhance Product Visibility
Enhance product visibility and availability in stores.
5
Improve Sales Force Efficiency
Improve sales force efficiency and retail execution.
3A Uniqueness
MCC's 3A commitment ensures accurate, actionable, and affordable solutions for clients.
Accurate
90% accuracy rate vs market benchmark of 60%-80%.
Actionable
Select Right Stores via Retailer Segmentation. Expansion via Whitespace Identification. Custom Customer Portal and Dashboard.
Affordability
Improve client’s ROI 20% with unique approach of Pay-as-you-use and/or Data-as-a-Service.